Tax, Tech & Tactics

Plain-English tax, tech and growth tactics for UK founders running £1m+ businesses. Every week, from someone who's seen inside hundreds of them.

Featured

Pricing

Feb 19, 2026

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1 min read

The real risk isn't raising your prices

If your costs have gone up and your prices haven't, you've chosen to pay for it yourself.

Luke Desmond

Unit Economics

May 11, 2026

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2 min read

A good ROAS isn't a good business model

Why founders should track CAC, lifetime value and payback, and leave ROAS to the marketing team.

Luke Desmond

Growth

Mar 5, 2026

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1 min read

Bigger business, harder life

Why founders at £1m to £2m often earn less than they did at £500k, and the fork in the road that follows.

Luke Desmond

Articles

Founder

Jun 8, 2026

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1 min read

Is this worth the cost?

20% of your clients create 80% of your stress. And they're rarely the ones driving your profit.

Luke Desmond

Exit

May 18, 2026

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2 min read

"My exit plan is my coffin"

Every owner leaves their business one of four ways. Only one of them is attractive, and it needs planning years ahead.

Luke Desmond

Unit Economics

May 11, 2026

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2 min read

A good ROAS isn't a good business model

Why founders should track CAC, lifetime value and payback, and leave ROAS to the marketing team.

Luke Desmond

Founder

May 2, 2026

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1 min read

Part ways well

Advice helps. Lived experience is what sticks. And the people who come back don't need you to make a point.

Luke Desmond

Founder

Apr 24, 2026

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1 min read

Why wait for the corner?

Most founders know what they should do. They just wait until they have no choice.

Luke Desmond

Exit

Apr 17, 2026

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1 min read

Selling into a group is a second bet

Rolling your shares into a bigger business can pay off. Just be clear you're choosing a new game, not just selling.

Luke Desmond