Logo
Search
Archive
Login
Sign Up
Logo

Archive

Dive into a collection of past posts and rediscover timeless content.

Founder

Is this worth the cost?

Jun 8, 2026

•

1 min read

Is this worth the cost?

20% of your clients create 80% of your stress. And they're rarely the ones driving your profit.

Luke Desmond
Luke Desmond

Exit

"My exit plan is my coffin"

May 18, 2026

•

2 min read

"My exit plan is my coffin"

Every owner leaves their business one of four ways. Only one of them is attractive, and it needs planning years ahead.

Luke Desmond
Luke Desmond

Unit Economics

A good ROAS isn't a good business model

May 11, 2026

•

2 min read

A good ROAS isn't a good business model

Why founders should track CAC, lifetime value and payback, and leave ROAS to the marketing team.

Luke Desmond
Luke Desmond

Founder

Part ways well

May 2, 2026

•

1 min read

Part ways well

Advice helps. Lived experience is what sticks. And the people who come back don't need you to make a point.

Luke Desmond
Luke Desmond

Founder

Why wait for the corner?

Apr 24, 2026

•

1 min read

Why wait for the corner?

Most founders know what they should do. They just wait until they have no choice.

Luke Desmond
Luke Desmond

Exit

Selling into a group is a second bet

Apr 17, 2026

•

1 min read

Selling into a group is a second bet

Rolling your shares into a bigger business can pay off. Just be clear you're choosing a new game, not just selling.

Luke Desmond
Luke Desmond

Pricing

Most founders don't have a budget problem

Apr 10, 2026

•

1 min read

Most founders don't have a budget problem

Why "what's your budget?" is the wrong first question, and what experts should ask instead.

Luke Desmond
Luke Desmond

Cash Flow

Profitable, and still feeling broke

Apr 2, 2026

•

1 min read

Profitable, and still feeling broke

Profit is performance over a period. Cash is what you have right now. Founders who mix them up end up asking where the money went.

Luke Desmond
Luke Desmond

Tech

AI is confident whether it's right or wrong

Mar 26, 2026

•

1 min read

AI is confident whether it's right or wrong

The metric that shows whether your AI investment is working, and the warning that comes with it.

Luke Desmond
Luke Desmond
Load more

Tax, Tech & Tactics

Archive

Login

© 2026 Tax, Tech & Tactics.
beehiivPowered by beehiiv