Founder of Crisp Accountancy. I've seen inside hundreds of UK businesses, and I write about the numbers that actually move them, in plain English.
Founder
Jun 8, 2026
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1 min read
20% of your clients create 80% of your stress. And they're rarely the ones driving your profit.
Exit
May 18, 2026
2 min read
Every owner leaves their business one of four ways. Only one of them is attractive, and it needs planning years ahead.
Unit Economics
May 11, 2026
Why founders should track CAC, lifetime value and payback, and leave ROAS to the marketing team.
May 2, 2026
Advice helps. Lived experience is what sticks. And the people who come back don't need you to make a point.
Apr 24, 2026
Most founders know what they should do. They just wait until they have no choice.
Apr 17, 2026
Rolling your shares into a bigger business can pay off. Just be clear you're choosing a new game, not just selling.
Pricing
Apr 10, 2026
Why "what's your budget?" is the wrong first question, and what experts should ask instead.
Cash Flow
Apr 2, 2026
Profit is performance over a period. Cash is what you have right now. Founders who mix them up end up asking where the money went.
Tech
Mar 26, 2026
The metric that shows whether your AI investment is working, and the warning that comes with it.
Growth Levers
Mar 20, 2026
Costs have a floor. Revenue levers don't.
Finance Leadership
Mar 13, 2026
Gut feel can get you surprisingly far. It can't show you what's coming up the road.
Growth
Mar 5, 2026
Why founders at £1m to £2m often earn less than they did at £500k, and the fork in the road that follows.
Feb 27, 2026
Most founders get reports, data and dashboards. What they don't get is meaning.
Feb 19, 2026
If your costs have gone up and your prices haven't, you've chosen to pay for it yourself.
Investment
Feb 13, 2026
Big rounds feel like success. Before you chase the headline number, model what it actually costs you.
Feb 5, 2026
On turning 40, moving goalposts, and why this is the time to be an entrepreneur.
Jun 12, 2024
4 min read
How We Practice What We Preach in Financial Management
May 23, 2024
3 min read
Last week, I finally caved in and took the family to Disneyland Paris.
May 14, 2024
There are plenty of ways to define a job vs.
May 2, 2024
There is something in the Spring air that has had many of my clients shift up a gear when it comes to new business ideas.
Apr 17, 2024
Tracking the right KPIs for your business can be game-changing, but it can also quickly become overwhelming.
Apr 9, 2024
Have you ever reached the end of a sales pitch where the customer is engaged and loves what you have to offer, and then you hit the snag of price or, more relevant to today’s topic, payment?
Apr 2, 2024
5 min read
Before we get started, I need to slap a big fat disclaimer all over this post.
Mar 13, 2024
7 min read
At Crisp Accountancy, we are reaching a size where I start to question once more how many people we will need to hire over the next 12-24 months.
Feb 27, 2024
Profit does not equal cash.
