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Founder

Founder

Is this worth the cost?

Jun 8, 2026

•

1 min read

Is this worth the cost?

20% of your clients create 80% of your stress. And they're rarely the ones driving your profit.

Luke Desmond
Luke Desmond

Founder

Part ways well

May 2, 2026

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1 min read

Part ways well

Advice helps. Lived experience is what sticks. And the people who come back don't need you to make a point.

Luke Desmond
Luke Desmond

Founder

Why wait for the corner?

Apr 24, 2026

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1 min read

Why wait for the corner?

Most founders know what they should do. They just wait until they have no choice.

Luke Desmond
Luke Desmond

Founder

Ambition is my edge

Feb 5, 2026

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1 min read

Ambition is my edge

On turning 40, moving goalposts, and why this is the time to be an entrepreneur.

Luke Desmond
Luke Desmond

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