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Pricing

Pricing

Most founders don't have a budget problem

Apr 10, 2026

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1 min read

Most founders don't have a budget problem

Why "what's your budget?" is the wrong first question, and what experts should ask instead.

Luke Desmond
Luke Desmond

Pricing

The real risk isn't raising your prices

Feb 19, 2026

•

1 min read

The real risk isn't raising your prices

If your costs have gone up and your prices haven't, you've chosen to pay for it yourself.

Luke Desmond
Luke Desmond

Tax, Tech & Tactics

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